If you have a business of your own,
by now, you must have already sketched out your online marketing strategy..but
have you included marketing on Pinterest too? Let’s learn why Pinterest is important for
digital marketing.
Pinterest Has
Incredible Growth
Pinterest started off on quite a low
note, but in the recent times has grown tremendously as a social media
platform. Not only can you share photographs here but also include links to
videos, blogs, etc. It is very dynamic and one can put in a lot of information and
a variety of things on this platform. Pinterest has almost caught pace with
Twitter now!
Attracts Web Traffic
If you are a regular pinner for your
brand, you are sure attracting a good amount of online traffic. MarketingCharts reported that Pinterest drives more traffic to
websites than Twitter, StumbleUpon, Reddit and other
such all together.
Pins Last More Than a Week
A tweet’s life is about 5 to 25
minutes and a post on Facebook could be around 60 to 80 minutes. Your customers
can pin pictures on Pinterest to share with friends, collect them and finally
to save for later if they want buy it.
Pinterest Users
are Potential Buyers
Many pins are linked to the website
where customers can visit and finally purchase the desired item and pinners are
much more reactive to this.
Pinterest is
Different from the Rest
Pinterest is visual. It is more
about sharing pictures with information and interesting facts rather than
random status updates and updates about where people are eating/hanging out.
Integration to Other Social Media
Platforms
You can link and push pins out from
Pinterest onto Twitter and Facebook to make new engagements and get more followers.
So that’s how Pinterest plays a
crucial role to make your digital marketing drive successful!
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