The New Year is
almost here, and it is quite necessary to know where social media is heading in
2014. This blog-post can help you keep pace with the fast changing social
networking trends.
Social
Media Will Be a Necessity
2014 will no longer
be a year where will you be able to get away from making a presence on the
social media! As we all know, even today this is necessary but you will be in a
do or die situation in 2014 in this digital world. Businesses will realize the
importance of getting their internet marketing in place with a perfect
content strategy, lead generation and so on. Also, organisations will see a big
need of hiring digital marketing experts to get their job done.
Google+ is seen as a
superstar in 2014
Ofcourse, Facebook leads the pack when
it comes to social media but Google+ is racing it’s
way too. Google+ has bigger ownership in terms of search power and is one of
the most powerful social forces on the internet today. By the time 2014 dawns,
no one will be able to underestimate Google+ and people will be able to use it
as a personalised web experience that integrates all interactions that a user
has with Google products. Google authorship is
said to become one of the key factors to Google‘s search ranking algorithm by
the end of 2014.
Visual
Websites Will Be a Huge Success
Websites that are
image centric will see success. Visual social media platforms are more
appreciated than text-based ones. This will amplify in 2014. So, visual based
sites such as Pinterest will be a critical
part of marketers and retailers. Tumblr, Slideshare, Instagram are all on the higher
side of the graph for the next year.
LinkedIn will be on the
top as a B2B Market Player
In year 2014,
LinkedIn will be a primary player in the B2B market. It has 238 million users
and is the best social networking site for professionals. It has managed to
position itself as one of the largest sources of content generation for
professionals. This means, B2B marketers will enjoy great benefits from
LinkedIn.
Hope this blog-post
has made you well aware of where you should make a presence in social media for
your personal as well as professional growth!
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